Perhaps the most significant and widely publicised trend on our list is how marketers are going to operate once Google removes third-party cookies in 2023.įor decades, cookies have been at the forefront of advertising technology, yet as Dora Moldovan, managing director of Braidr notes, the ‘cookie-pocolypse’ is a revolution in space that will bring about real marketing challenges, she says: Cookie-less marketing and working with first party data We need to relay all of the key information early, and there is no better way to do this than through vertical videos.”Ģ. The average watch time for our MVF TikTok users is around 5-7 seconds. “Short form are definitely better for marketing purposes due to the nature of media on social platforms nowadays. It is also far more likely to yield a higher ROAS than other marketing channels, with an average CPC of £0.64 compared to Facebook and Instagram’s CPC average of £1.Ĭonsidering short form video social platforms like TikTok have over 1 billion monthly active users for you to market your product or service too, and it costs you next to nothing, vertical video is a must for digital marketing in 2023.ĭom Hearn, a senior paid social executive at lead gen company MVF, agrees that vertical videos are the key to achieving success. It is that simple!”Īlong with it being an affordable and accessible way to market, it also has the highest ROI of any social media marketing strategy by 30%. Most modern phones are capable of decent quality video and sound, while you may just need to spend a little on a stand and you’re good to go. He says: “You don’t need a high quality production team if working on a tight budget. But why short form?Īs Tom Bourlet, marketing manager at Fizzbox notes, short form video marketing is a significant trend because it is incredibly easy and affordable to capitalise on. Video marketing is no longer a bonus, but an expectation. These figures demonstrate the continuing upward trend of video marketing and ask any credible marketer operating in the space today you’ll be greeted with the same response. And according to statistics from Thunderclap, the user engagement rate of Reels compared to regular video content is 22% higher. Meta announced during its Q3 2022 earnings call that Reels now make up over 20% of the time users spend on Instagram. Simply spend a minute filling out a few basic details, and we will put you in touch with providers that match what you're looking for. To save you time you can use our digital marketing service comparison tool to compare quotes and prices for the top digital marketing agencies in the UK. This kind of service isn’t as expensive as you might think, however with over 7,000 agencies in the UK, choosing the right one for you might take you a while. It is viable to action each of these trends in-house, but do you know what is far easier if you’re a small business owner with limited time? Receiving support from dedicated experts who will be aware of these trends as they arise and help put them into action. One of our top tips? Stay on top of digital marketing trends as a form of investment in your own marketing strategy. Let's cut to it: UK businesses today are braving it through tough economic times in 2023, and at Startups, it's our mission to offer them all the advice they need to not just survive but continue to grow.
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